Pigeon People

Posted on July 12, 2006 in Psycho-bunk Social Justice

Oh great. Instead of paychecks, they will give us the promise that we won’t be punished if we do the work:

To give your child an incentive to take out the garbage, you might offer to buy her a treat, or you might threaten to withhold her regular allowance. Does the child respond the same way to reward as it does to avoiding punishment? Psychologists have evidence from certain kinds of behavioral experiments to believe that avoiding punishment is itself a reward….

Sixteen people participated in the study, during which they could either lose or win one dollar in an instrumental choice task. During the experimental trials, participants selected one of two fractal images presented on a screen. After a fractal was chosen, it became brighter, and four seconds later the participant got one of four types of feedback: reward (a picture of a dollar bill and the message, You win!), negative outcome (same image, with the text, You lost!), neutral (a scrambled bill with the text, No change), or nothing (a blank screen). During reward trials, the choice led to a high or low probability of reward (earning a dollar); during avoidance trials, the choice led to a high or low probability of avoiding a negative outcome (losing a dollar).

Over time, participants learned to choose fractals associated with a greater probability of reward and a lower probability of a negative outcome. And, as predicted, the medial OFC showed a higher response when participants chose an option that resulted in not losing the dollar or in winning it. Conversely, when participants’ choices resulted in negative outcomes and when there was no reward offered OFC activity declined. Compared to neutral trials, reward and avoidance events produced significantly greater brain activity, while negative outcomes and neutral events linked to no chance of reward resulted in significantly decreased activity. Kim et al. argue that these functional magnetic resonance imaging (fMRI) results provide direct evidence that avoiding bad outcomes and receiving a reward provoke a similar response in the medial OFC.

This is another taskmaster-oriented study. “How can we get more out of them?” No one asks if there is added stress, just whether we can get the pigeon to peck at the lever.