Bipolar Sells Soap

Posted on July 20, 2006 in Bipolar Disorder Media

The following came via DBSA:

We are excited to be working with Mr. Maurice Benard, veteran actor on the popular ABC daytime drama General Hospital. Benard, who was diagnosed with bipolar disorder at 22, is currently playing Sonny Corinthos, a character who also lives with the illness and its symptoms. Due to Benard’s fame, as well as the popularity of General Hospital, there already has been an increase in the awareness of bipolar disorder.

DBSA, in partnership with ABC Daytime, has taped a public service announcement (PSA) with Benard which will air after the show on Monday, July 24. The announcement makes it clear that bipolar disorder is a real, treatable, medical illness that affects millions of people. Maurice directs viewers who think they may have the illness, or their loved ones, to DBSA’s website. ABC chose to air this special message on that day’s episode because “Sonny” will be diagnosed with the illness by his physician.

If you are unable to watch General Hospital, the PSA will also be featured on our website, www.DBSAlliance.org. We encourage you to watch the PSA on Monday, July 24, on General Hospital and/or view it on our website.

DBSA commends General Hospital and Maurice for educating the general public about the signs and symptoms of bipolar disorder. Maurice’s bravery and desire to educate the public, paired with DBSA’s mission “to improve the lives of people living with mood disorders,” is a partnership that we hope will lead many thousands more people to get the help, hope and support they need.

This is just cool. Very cool!